The question we all face, no matter the size of the venue, is how to make our booth stand out from the crowd. We want our display to be attention getting and to look inviting & enticing enough to pull people in. Then once there, we hope our potential customers will linger long enough to become enamored by our handwork.
And although I don't pretend to be a marketing expert by any means, I did receive a number of compliments on my booth last weekend and last year I won a "Most Attractive Booth" award in a different show, so I decided to share a few of the tricks I've learned over the years.
There are many factors to consider when doing a show. The bottom line is that you have to be offering a product that people want. Your verbal and nonverbal interactions with people can have a powerful influence on their decision making as well. But for the purposes of today's blog post, I'm just going to focus on the booth display itself.
First off, it helps to raise your booth table to about the height of a kitchen counter. This brings your product up closer to the customer's eyes and allows them to look at your wares more comfortably, without having to stoop over. Some people raise the legs of the table up on PVC pipes. I use bed raisers. They are easy to put in place, and they nest inside each other when not in use.
You need to select a pattern that is consistent with the style of the items you are offering, but an over all pattern, like the ones below, works best, as they will look good in any position. I like to place my shower curtain on the diagonal. As I was setting up last weekend, a fellow vendor actually gasped and said "Oh wow, that looks so awesome". I never let on that it was an easy-care shower curtain! ;)
Another budget friendly resource for display items is IKEA. My lighting and mirror are from IKEA. The prominent mirror subtly lets the customer know that it is OK to pick up the jewelry and try it on. To the front, right of the mirror is another budget friendly display devise. It is simply a bamboo place mat that I have rolled up and draped bracelets over. Again it relieves the monotony of flat table.
I have been looking for a satisfactory earring display for several years now. I bought the display below at - you guessed it - a going out of business sale. It was OK, but it is too small and the earring cards often hung crookedly on it.
Kristi Bowman, was heading to her show in NY in October, her husband made her a wonderful folding earring display. I asked if he would make one for me to purchase and he agreed. I love it! It holds 40 earrings that are easy for the customer to see. It is easy to remove and replace the earring cards and it looks very professional. And here's the power of a good display: I sold more than my usual share of earrings from this attractive display.