There's an App for that

Computers revolutionized the way we do business, and now smart phones and tablets have made running a business in the digital age mobile. I thought I would share a few of my favorite apps that have made it possible to be on the road and still get things done without a computer, a day planner, a notebook, and a knuckle buster. 

For clarity, I'm working with an iPad 2 and an iPhone 4S. I don't know about Androids or any other types of smart phones or tablets, but I'm sure they can run many of the same apps or have a similar app. 

Square: 

I've been using square for a few years and it has made my life, and many other business owners lives easier. Even my hairdresser is using it now! 

The first year I used it, some customers were leery, others amazed. Now most of have seen one in action or at least seen the commercials for them. But it's so easy to use. Go to the Square website to sign up and get your FREE card reader. Go through the registration process, download the app to your phone and/or tablet, and you can take credit cards anytime anywhere. Without monthly fees for the privilege of a merchant account, without huge per transaction fees. And Square automatically initiates a transfer to your account on file the next business day. 

I cannot tell you how much Square has saved me compared to the inexpensive merchant account I used to have. The bank where my business accounts are kept actually tried to talk me into their version of Square. I read the informational sheet they handed me and laughed. I told the teller no thanks because they still want to charge a monthly merchant account fee plus the per transaction fee was much higher. She said they came up with this to compete with Square. I told her they need to keep trying. 

I know Paypal has their own card reader, and perhaps others do as well. I know nothing about them and recommend research before making a decision for which one you want to use. 

TurboScan:

I have one of those all-in-one copier/printer/scanner. But it's slow. And it's in the basement. And it's so darn inconvenient. And sometimes I am at the lake, which has an inexpensive laser printer, but no scanner. One day I needed to email or fax a document, but I was out of town and would have had to go to Kinko's to accomplish this. So I searched for a possible app and found TurboScan. And I have used it for all kinds of things. Yesterday I used it to email my contract for Bead Fest Philly in August. 

Here's the app in the app store. It also shows what the opening screen looks like. Get your document and click on camera.

Set your document on a dark background for best results. Then click the shutter button at the bottom. 

It automatically cuts out the background for you, but you can tweak it if you want to. Then a screen comes up where you can change how dark the writing is. I've always stuck to the darkest setting. 

The next screen gives you the option to change properties and give the document a name (center bottom), email (left bottom), or add another page to the document (right bottom)

Here's the page that comes up if you click on the pen in the center:

And options for distributing your document: 

Evernote:

What I love most about Evernote is you can add something to it, and it updates it across all your devices where you've installed it: phone, computer, and tablet. I've barely begun to scratch the surface of what this app can do, but I love it. 

I'm not very good at carrying around pen and paper. I always have good intentions, but it never happens. Evernote is where I record my business mileage. I have another note where I collect quotes. You can take a photo of something and write notes about it so you aren't wondering later why you took that picture or what you wanted to remember about it. Write lists. Upload your beading patterns or any PDF to it. I love this thing. It's my pen and paper. 

Facebook Pages: 

If you're on Facebook, and you have a Facebook page for your business, you need Pages. It allows you to update your page as your business. You can upload photos you've taken with your phone to your page. Without Pages, you can't really interact with your community to your full potential. And if you have multiple pages, you can easily switch between each page. 

Instagram: 

Supposedly people (mainly the younger crowd) are leaving Facebook in droves for places like Instagram. My customers aren't teens, but who knows how long it will be before us older people follow in their footsteps (if at all?). But that's not the only reason I love Instagram. I love photos. And I love sharing photos. Instagram has fun effects AND it's so easy to share these photos to other platforms like Facebook, Twitter and Flickr. And I can take a photo of something right out of the kiln, take a photo, edit it, and share it with a few clicks. 

Camera:

I know, this one comes pre-installed on your phone. But I use it more than any other app and it has saved me SO MUCH TIME in uploading a kazillion photos to the computer, sorting, editing, then sharing the photos. 

In fact, my next blog post (in two weeks) will be some tips on using the camera on your phone to take better photos of your work. 

Until then,

-Jen Cameron

Glass Addictions

What the Jewelry Artist Businessperson Can Learn from Chik Fil A (and the Jim Henson Company too...)

Have you heard the brouhaha over Jim Henson Company "dumping" Chik-Fil-A and posting an official statement of the break-up on their Facebook page? In case you haven't, I will give you the short version. Dan Cathy, the president of Chik-Fil-A, was interviewed and had this to say about gay marriage: We are very much supportive of the family—the biblical definition of the family unit. We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that."

This interview resulted in the break-up between the two companies. I know you're asking yourself what two large companies suffering a difference of opinions and an ugly social media battle over the issue of gay marriage has to do with you running your jewelry business. More than you might think. 

Chik-Fil-A is now suffering some completely unnecessary backlash. Consumers vote with their cash and I'm guessing there will be lots of people saying "no cash for you!" Why unnecessary? Because if Mr Cathy had kept his mouth firmly closed, there would be no issue. He can even be against gay marriage and say something like "we believe God loves everyone no matter what." The end. That would be smart business.

Nope. In fact, he pretty much slams divorced and remarried people in that same quote. I have no idea how many people in the United States are divorced and/or remarried...but I'm thinking that number is pretty high. 

Jim Henson Company could face a similar backlash...meaning, those who oppose gay marriage will no longer buy whatever toy or movie or whatever they are peddling these days because they came out as supporters of gay marriage. Was the public statement necessary? No. However, it does seem in my internet wanderings that they have more applause than boos over their statement. But it could have easily gone the other way. 

As a business trying to make a profit, blogs, Facebook, Twitter, and other social media are not the appropriate venue to rant about your hot button views over religion, politics,  race, etc because there will always be people who are potential customers who disagree with you and will vote with their cash and pass on their bad opinion of you, and therefore your business, onto others. That is not the kind of word of mouth you want. 

Also, if I'm visiting a jewelry blog, I don't want to read about how someone's religion is the best, who they hate, their political views, their sex lives, or how brown haired blue eyed women are the smartest, funniest, prettiest, most fashionable people and should rule the planet (ok, being a brown haired blue eyed female, maybe I do want to read that...). While people do want to get to know a bit about the genius person (you) who designs incredible jewelry, they don't want to be assaulted with your opinions.

There may be appropriate times to discuss your views about this topic in a level-headed respectful and professional manner. For example, you sell Gay Pride jewelry. By all means, share away because it is appropriate to your business model and your customers are more than likely going to agree with whatever you have to say on the subject.

However, if you sell handmade rosaries and you support gay marriage or even birth control...you might want to keep your personal views just that...personal.

If you feel so strongly about something you don't care what the backlash is, share. But remember to use professional respectful language. There is never a good reason to be hateful or hurtful even if those with an opposing viewpoint act that way.

Before you decide to share your views on a hot button topic, ask yourself why you need to share. If you think you will change someone's views...well...that's about as likely as a Mormon showing up on the doorstep of and converting a Southern Baptist to Mormonism. Not bloody likely. If you think what you have to say needs to be said, then say it.

Try to leave the brouhaha business to others.