However, I noticed when I posted the occasional photo, there were a lot more likes and comments. The more likes and comments, the more people will see your content. However, posting photos periodically throughout the day gets cumbersome to upload to computer then post to facebook.
Or at least, it was, until I got the Facebook Pages app for my iPhone. It's super easy to use and I can share photos immediately after taking them.
For the last few weeks I've been prepping for a show, which was last weekend. I posted snapshots of new beads, my worktable, in progress jewelry, etc. a couple times a day.
During the show I posted photos of my booth, close-ups of my business card holders, the fact I was barefoot behind the table...
Have you noticed the chart at the top of your page (only you can see it)? Mine looks like this:
If you click on the chart (or on "see all"), it will give you all KINDS of information. Facebook is hoping you will use that to pay for advertising....but you don't have to. And it gives you some really helpful information to run your business.
You can get an overview that looks like this and shows you likes, people talking about this and weekly total reach:
Under the "Likes" tab, you get the chart I showed you at the beginning which shows the number of likes and unlikes you've gotten for each day. But it also gives you a breakdown of your audience. Particularly helpful if you decide to set up an ad campaign...or helping you have a better grasp of basic demographic information about WHO is liking your page:
Reach has three components. Demographics and location:
How you reached people and visits to your page:
And since I've already shared a ton of charts, I won't bother showing "Talking about this" because visually it looks the same as what you've already seen. However, it shows two components...demographics of who is talking about your page (gender, age, location) and HOW people are talking about your page.
I wish I could give you specific information about how the new "likes" translates into sales, but I have not listed anything online since I started showing lots of photos. I do recommend making your page very visual, but not just listings. Because that gets spammy and people will probably leave your page if all you do is peddle your product and do nothing to interact with your audience.
Have you discovered any tips that have helped increase the audience and interaction of your Facebook page? Please share in the comments section!
Still recovering from three days of running my booth...
-Jen Cameron
